The terms under which Europeana and its users can make use of previews and descriptive metadata are established by the Europeana Data Exchange Agreement (DEA). The DEA is the central component of the Europeana Licensing Framework. It structures the relationship between Europeana and its data providers. As of 1 July 2012, the DEA replaced all the existing agreements between Europeana and its data providers and aggregators.

The DEA sets out two simple principles:

1) For all descriptive metadata provided to Europeana, data providers grant Europeana the right to publish the metadata under the terms of the Creative Commons CC0 1.0 Universal Public Domain Dedication. This means that all metadata provided to Europeana can be re-used by third parties without any restrictions.

2) Each digital object (and the associated preview) that is available via Europeana needs to carry a rights label that describes its copyright status. Data providers grant Europeana the right to publish previews provided to Europeana. Previews may not be re-used by third parties unless the rights label related to the object allows such re-use (See: Europeana Available Rights Statements).

Explore further the Linked Heritage learning objects: Why and how to contribute to Europeana and MINT Services. For a commercial perspective, see also: Public-Private Partnership with Europeana.